Saturday, September 18, 2010

Men's Fashion In Magazines

By Shannon Holland

The way men perceive fashion has changed over recent years due to the influence of the media. In particular, magazines create an image for men of how they should look or dress. Magazines have changed society due to their ideas for men's self image. Not only advertising space but also general content has an ever larger proportion dedicated to fashion in general interest, sporting and also fitness magazines.

Men's fashion is now a prominent part of magazines, whilst in the past it was overlooked somewhat. There is a much larger interest in and demand for fashion based content as men are becoming more and more focused on style. Men's magazines are not the only influence on men's fashion either. Sections on men's clothing are now contained in women's magazines. An idea of how her partner should dress is created in the woman's mind.

Regardless of target audience and the main magazine subject area, a huge number of publications now contain fashion content. They do however take their target demographic and create fashion advice which will appeal to and influence them. Age, sexuality, interests and income are taken into account and then advice and items are suggested which of course also have some form of capital incentive for the publication.

A lot is explained about magazines influence by this. A new style can come about in the midst of another style or trend entirely due to the magazines commercial interests. A retailer's items and style will be put on show and a stir created around it so that it is received well by the target audience if they are paid enough to do so.

Short publications are now being created by the retailers themselves due to magazines influence on men's fashion being so much. These offer fashion advice and use their various items to show men how to use them to put together outfits. The retailer can then somewhat control the way the customer dresses. The way the magazines display their clothes shows how they should be worn, not suggests how they can be worn. - 40725

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